1. How do you define the Tijuana-San Diego region?
“Contrast” is the word that best defines this region. The love-hate relationship with more love than hate. Definitely an intense place to live but at least no one can say there’s any room for boring.
2. How do you define your own work?
I do not consider myself an artist, because that’s not me. I like to think of myself as an idea assembler and a feeling designer.
3.How is the geographical context of the Tijuana-San Diego region reflected in your work?
As visual solace and an interpretation of the emotions of living on the border, also a lot of nostalgia. Being from Tijuana and doing visual work creates a personal identity that is expressed in every font and every line.
The self-taught designer, known by his pseudonym Das Falco since 2008, merged two of his favorite characters, Falco Lombardi from Starfox, Super Nintendo, and the late German singer "Der Kommissar." His creative journey began in 1997 working in a software and systems development office, where he absorbed visual design concepts. Armed with a pirated copy of Photoshop and an e-book by Massimo Vignelli, he would spend hours redesigning albums in pixels, such as "Dark Side of the Moon."
In 2004, he took on the role of lead designer at a Czech company in Mexico, honing skills in color separation and industrial machinery. Later, he designed music blogs and event promoters in Mexico and the United States, highlighting covers for Atlantic Records and a Miami promoter specialized in electronic music in 2010.
With extensive experience ranging from political campaigns to clothing brands and musical projects, his main focus is political art and social problems, especially on his border and the migration phenomenon in both directions. Currently, he continues to participate in stimulating projects both in his locality and in other geographical areas.
