1. How do you define the Tijuana-San Diego region?
It is a vibrant and creative zone with a mutating identity defined socially and culturally by the migration that takes place in the region, arriving from all over Mexico and across Latin America. A zone where the border delimits multiple realities of opportunity and inequality for its residents.
2. How do you define your own work?
In general, as a brand identity and logo designer. My work is defined by an inevitably global perspective and in particular by a strong influence of Modernist aesthetics (1930-1980) that began when I got to know the work of Lance Wyman, Paul Rand, and then later Stefan Kanchev. It continues to be defined and influenced today by other great national and international designers.
3. How is the geographical context of the Tijuana-San Diego region reflected in your work?
The geographical context is reflected in the creative process, more so than in the visual aspect; for years, I was and I continue to be influenced now by a more global vision, though the visual and creative influence caused by living in such a vibrant region is always present in one way or another.
I’m a type and graphic designer from Tijuana, México. I have been working as a branding designer since 2012. In 2014 I co-founded the design studio Stundra specialized in branding and type design. As a type designer, my work has been selected by the biennial Tipos Latinos in 2008 and 2010. Graduated from the Typography Master”s at Gestalt in Veracruz, México in 2014.