1. How do you define the Tijuana-San Diego region?

As a whirlwind in constant motion that continuously remixes everything it comes across. Diversity and opportunities, but also aspiration and inequality.

2. How do you define your own work?

It is a mix of my interests, experiences, and a large dose of curiosity. Sometimes that is translated into a visual exploration of my personal process of emotional healing and I think that indirectly that also has an influence on the work that I do for my clients. In general, I like to create images using traditional techniques and to jump from one technique to another depending on the needs of the particular project.

3. How is the geographical context of the Tijuana-San Diego region reflected in your work?

I think living here has brought a very Americanized commercial structure to my work, though perhaps it is less visible visually, but this has certainly helped me to sell my work outside of Mexico and to work with companies on the other side of the border. At the same time, I try to create images that are more reflective of my context and my roots. I turn toward Mexico much more as a reference for visual creation, but I keep in mind what works for my clients depending on the market the project is aimed at reaching.