1. How do you define the Tijuana-San Diego region?
As the same region. Ever since I had an idea of growth, TJ-SD has always been the same for me, divided by a checkpoint. Mexican culture mixed with American communication symbols nurtured my growth as a person, as well as the area where I lived, with an almost authentic understanding of the Mexican barrios in SD and LA.
I might add that when I got to know other places further away from where I grew up, I realized that the region where Ilived was a place with an utterly unique culture.
2. How do you define your own work?
Defining or explaining my work has always been almost impossible for me. Like the region where I grew up, my work is culture shock and a composite of ideas. My work is not artistic, since my profession is based on communication and one of the objectives of my work has always been to generate emotions; therefore, the artistic part is always present, attempting to represent what I have absorbed of all this diversity and cultural creativity that TJ-SD has provided for me.
3. How is the geographical context of the Tijuana-San Diego region reflected in your work?
I think this context is reflected quite a bit in my work. As I mentioned, while traveling and expanding my horizons, I began to realize the unexplorable cultural wealth that the TJ-SD region has contributed to my work and my creative decisions. I’ve realized theories and hypotheses: that our region has influenced the world in an almost subtle, but overall invaluable way.
Franko Rosas is a multidisciplinary graphic designer from the happiest place on earth, based in Amsterdam working as an art director, illustrator, lettering artist and occasionally as a taco chef. focusing on visual communication services from brand identities, typography, creative campaigns, illustrations, murals, installation, magazines, film, posters, and web. Aiming to find a creative and practical way to communicate accurately.