Mayra Alejandra Ortiz | Fenotipo Studio

Mayra Alejandra Ortiz |  Fenotipo Studio

1. How do you define the Tijuana-San Diego region?

Best of both worlds.

2. How do you define your own work?

Identities with a concept. An identity is not only a beautiful logo or the perfect typeface - but the essence of your brand. A strong, well researched concept is what drives the graphics, color palette, illustration, etc.

3. How is the geographical context of the Tijuana-San Diego region reflected in your work?

I really like to add illustration to my work to give the identity more spark - and if the brief doesn’t allow me to use illustration I can add a little bit of life using patterns or textures.

Jorsh Peña

Mayra Alejandra Ortiz

Born in SD, raised in TJ. Studied in Tijuana and after 2 years working she jumped at the opportunity to work in San Diego with studios like Basic, Grizzly and Sixteenfifty Creative. Crazy about creating compelling identity design. Works under the motto “Concept first, design second” .