1.How do you define the Tijuana-San Diego region?
A cultural intersection where the dyad is produced that sets us apart as border dwellers.
2. How do you define your own work?
Clarity, effectiveness in communication, focus, and the ability to arouse emotions.
3. How is the geographical context of the Tijuana-San Diego region reflected in your work?
For the last 18 years, I’ve visited San Diego (and beyond) for concerts, museums, music stores, bookstores, and friends. I’ve used the ritual of crossing over to be in contact with incredible music, culture, people, and everything offered by border life; that contact has helped me to observe, understand, and refine my own visual culture, as well as to learn about the profession and the related disciplines that impact it. My creative formation began from when I was small, as American television and comics were important to my growth, especially during the time I spend drawing at home. More than a division for me, the borderlands context has been and is still a jumping off point to the whole wider world.
Self-taught graphic designer. For the last three decades, director of Rubén Tamayo Design, which specializes in graphic arts, advertising, editorial and corporate design on both sides of the border.
Throughout Tamayo’s career, he has been a creative consultant, speaker, designer, and art director for dozens of agencies, companies, and organizations. His discipline, attention to detail, passion for typography, and his commitment to solving communication issues have given him a voice and the opportunity to work on projects of all kinds across the globe. Packaging design for music is an important facet of his work.
In addition to his graphic work, Rubén is also a musician and a producer for experimental electronic music, going by the name FAX. Currently, he lives and works in Mexicali, Baja California.