1. How do you define the Tijuana-San Diego region?
As a place with both creative freedom and some restrictions. It was not until I became an adult that I understood that other borders were not the same, and neither were other cities in Mexico. I grew up in a binational environment, singing in Spanglish, immersed in national and international content. I feel like I am at the intersection of two Venn diagram circles of different colors, with a third in the middle. There is a constant tug-of-war to be able to realize one’s dreams or to carry out one’s ideas with very different levels of access to resources; despite all of this, we are able to do it.
2. How do you define your own work?
Successful, even when it is hard for me to define it. My work is honest. I see myself as a creative thinker who gets excited easily and is committed to being involved in work projects with clients or in the community that have to do with design, music, urbanism, art, and more.
3. How is the geographical context of the Tijuana-San Diego region reflected in your work?
My work is a reflection of living in this region. Not on a conscious level, but actually in how I express myself creatively. I am fascinated by discovering myself through my borderlands context, above all when I have the opportunity to build relationships in other cities within Mexico and abroad.
Katalina Silva Reyes lives and works in Tijuana, the city where she was born. Passionate about design, community and music, her career has focused on visualizing, creating, and implementing communications strategies. She collaborated on multidisciplinary projects from 1994 through 2015 as creative director and partner at Fotográfika Publicidad; in addition, she was co-founder and communications coordinator for Reacciona Tijuana, as well as public art projects like Cardinal 5 and Ciudad Habla [City Speaks], among others. Currently, she is co-founder and partner at Enigma Creative and since 2014 volunteer host of Tijuana’s CreativeMornings, where her primary goal has been to support and promote the creative community, while fostering connections between individuals and organizations that contribute to Tijuana’s growth.